Associate Professor Masami Minowa
|Area and Subject Taught||Theory of Management Strategy|
|Research Theme(s)||The Business Model as a Source of Competitive Advantage|
|Academic Degrees||The Business Model as a Source of Competitive Advantage|
|Keywords for Research Field||Master of International Business Administration,
Aoyama Gakuin University
|Office Phone Number||81-75-705-1809|
The term "business model" is a buzzword that appears everywhere in newspapers and magazines these days. In my research, I investigate the degree to which a company's business model confers competitive advantage on it. In the field of management strategy, researchers have typically focused on the characteristics of individual management resources and the competitive advantages they confer; interrelations among various resources, and their behavior as a system, on the other hand, are seldom studied. The aim of my research is to help fill this void.
Specific topics I am working on at present are the business models of Johnny & Associates, Inc. (a talent agency), Shonen Jump (a weekly manga comic book) and the Shiki Theatre Company. Through this research, I aim to unlock the secret to turning out consistent hits in industries where success is usually considered highly uncertain and even a matter of luck.
Notable Publications and Works
"The Ontological and Epistemological Gaps between Positioning School and ResourceBased View of the Business Strategy" Kyoto Management Review , 4 (2003) (in Japanese)
"Business Model Innovation as the Source of Competitive Advantage" Keizai to keizaigaku , 93 (2000) (in Japanese)
"A Resource Based View of the Growth of the Firm" Keizai to Keizaigaku , 90 (1999) (in Japanese)